Skip to main content

BMW's Designworks and EVA Air collaborate for distinctive Business Class seat

BMW

BMW's creative consultancy unit Designworks just unveiled details of a collaboration with five star Taiwanese airline EVA Air for creation of a new peculiar, eccentric and novel business class seat.

Applying their first-hand experience of global cultures, Designworks worked on solutions to complement their own identity while reinforcing their unique, premium and global positioning.

The target for this collaboration was to steer away from a ‘conventional’ seat design to one crafted with a more unique and mature design made to create bold and differentiated experiences for passengers.

BMW




Challenging ‘conventional’ methods by focusing on the end-to-end passenger in-cabin experience, Designworks' output was focused on streamlining stowage, whilst maximizing spaces for productivity and entertainment.

“At a time where consumer expectations continue to rise across their daily brand interactions, mobility industries must constantly adapt to rapidly changing customer needs”, Design Director Johannes Lampela from Designworks’ LA Studio stated. “For the aviation industry this means balancing flexibility with a structured environment, providing privacy without isolation, as well as complete connectivity within a premium and relaxed setting.”

BMW

"We recognized that EVA business class experiences needed to focus on bringing fresh and memorable interactions to its passengers, making service, design, and brand work together. Our goal was to take a proven seat platform and make it unique to EVA”, he added.

Both firms traversed the passenger experience with a focus on the fields of privacy, service, interaction, stowage, and amenities. Heavily influenced by architecture and furniture design, This collaboration resulted in the creation of seamless space which integrates features smoothly and provides sufficient horizontal work surfaces.

BMW

It's geared at professional travelers seeking a productive and yet relaxing on-air environment. Wool carpet, natural leather and rich custom textiles used during crafting boosts the luxury status while also keeping it comfortable and hard-wearing.

The new seat is showcased on the Boeing 787-9 Dreamliner and marks stand-out design characteristics created for an international business audience with an eye on the Taiwanese region.


Comments

Most Read Posts

Pharrell Williams Eyes Venture Investing

It seems celebrities across the U.S. have heard of good fortunes being reaped in the world of venture investing and are out to get their own share. Many music, movies, and sports bigwigs, including the likes of Kevin Durant, Lebron James, The Chainsmokers, Snoop Dogg, and Shawn "Jay-Z" Carter, have slightly ventured away from their main business into investing in tech startups, some reaping sizeable returns as a result. Now, it seems another celebrity is about to join, as The Information [paywall] reports that famed musician Pharell Williams is teaming up with Ron Conway, a prominent angel investor, to launch a venture fund that'll mainly target startups led by underrepresented minorities.

The Information reports Pharell Williams and Ron Conway are currently in discussions with limited partners for the new fund, which is notably being planned on the heels of nationwide protests against police brutality and racism across the US. Venture funds that primarily target startup…

Tesla Opens Cybertruck Pre-Orders In China

Electric car maker Tesla has apparently begun taking pre-orders for its recently unveiled Cybertruck electric truck in China, as noted by a newly put-up reservations page on the company's China website. The Cybertruck, which was unveiled late last year, is expected to go in production in 2022. Tesla is taking $100 refundable deposits for the Cybertruck and has already gotten more than 250,000 reservations primarily from US-based customers, according to CEO Elon Musk. The company is now apparently testing potential interest in the Chinese electric car market, which happens to be the world's biggest.

Tesla will offer the Cybertruck in three variants, the cheapest starting at around $40,000 and having about 250 miles of range. The most advanced variant will cost around $70,000.

As of late, Tesla has apparently been on a tear. Only a few days ago, the company surpassed Toyota to become the world's most valuable automaker. Also, a recent report noted of LG Chem, a major Tesla …

Karma Automotive Raises $100 Million

Karma Automotive, a luxury electric car maker that traces its origins to Fisker Automotive, an electric car company that was bought out of bankruptcy, has raised $100 million in outside funding as it seeks even another $300 million. The funding seemingly comes on the heels of high hopes and market cheers for electric car companies, mainly the publicly-traded ones. The likes of Tesla and newer entrants Nikola Motor Corp and Workhorse Group have seen their valuations soar on the public markets, with Tesla even recently surpassing Toyota to become the world's most valuable automaker.

Karma Automotive is an offshoot of Fisker Automotive, an electric car maker that produced the Fisker Karma, one of the world's first production electric cars. Despite selling more than 2,000 cars, Fisker struggled financially and filed for bankruptcy in 2013. In the following year, the company's assets were purchased by Chinese automotive supply company Wanxiang Group, which now operates the Kar…

Canada's Big Banks Join Facebook Boycott

Several big Canadian banks -- namely the Bank of Montreal, Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, National Bank of Canada, Bank of Nova Scotia, and the famed Royal Bank of Canada -- have said they'll pause advertisements on Facebook platforms this month, joining a long list of companies that have recently agreed to a Facebook advertisement boycott campaign spearheaded by civil rights groups. The boycott, dubbed as the “Stop Hate for Profit” campaign centers on Facebook's policies on content moderation and is primarily pressuring the company to take steps to block hate speech on its platforms. More than 400 brands so far have agreed to the advertisement boycott.

In response to the boycotts, Facebook has agreed to review its content moderation policies and has begun banning many violators, about 250 in number according to the company, from its platforms. Facebook has also opened itself to a civil rights audit. Pressure has surmounted on Facebook both from sh…

LG Chem To Make Tesla Batteries In Korea

South Korean chemicals giant LG Chem is set to begin producing batteries for Tesla vehicles at a domestic factory due to a demand increase from Tesla, as first reported by Reuters. According to Reuters, Tesla is asking LG Chem as well as other of its battery suppliers to increase their supplies in order to cope with a rise in demand for its vehicles. LG Chem is said to be converting some of its production facilities in South Korea to produce batteries for Tesla. Currently, the batteries made by LG Chem for Tesla are produced in a Chinese factory.

Tesla recently released its production numbers for the second quarter of this year, indicating it delivered 90,650 vehicles in the quarter despite a pandemic that suspended operations at its main production facility for weeks. The electric car maker only recently began sourcing batteries from LG Chem but appears to be already wanting for higher-than-normal supplies. Before now, Tesla's batteries primarily came from a large battery factor…

Magic Leap Appoints New CEO

After having secured a much-needed $350 million in new funding and its CEO announcing he would step down, augmented reality company Magic Leap has recruited Microsoft veteran Peggy Johnson to become its new chief executive. Johnson will become Magic Leap's CEO effective on the 1st of August, 2020. She's leaving her role as Executive Vice President of Business Development at Microsoft, where she has worked for six years. Before Microsoft, Johnson spent 24 years at Qualcomm, which happens to be an investor in Magic Leap. Currently, Johnson also serves as a board member of investment firm BlackRock.

Johnson heading to a company like Magic Leap doesn't seem startling, given that at Microsoft, she oversaw startup investments through the company's corporate venture fund, M12. Her time overseeing M12 presumably gives her better experience and familiarity with relatively young companies like Magic Leap. Magic Leap isn't just a young company but one that has managed to rai…

Royole Mulls China IPO

Chinese flexible display maker Royole is considering an initial public offering (IPO) in China after initially planning for one in the U.S., as first reported by Bloomberg [paywall]. Royole already filed confidentially for a public listing in the U.S. earlier this year but seems to now be considering listing in its home base of China. Royole's planned U.S. IPO was intended to raise up to $1 billion in funding for the company, which has already secured $1.1 billion in equity and debt funding as a private company. Royole's last-known funding round was in August of 2018.

Shenzhen-based Royole is a pioneer and global leader in the flexible display market. The company primarily manufactures bendable screens using advanced light-emitting diode technology that can be placed on platforms ranging from smartphones to smart speakers, head-mounted displays, and even hats and bags. Royole sells a suite of hardware products based on the aforementioned platforms.

Royole as a company was onl…

Tesla Denies Firing Staff Who Stayed Home

Automaker Tesla has denied recent reports of the company firing three workers after they opted to stay at home rather than turn up to work at the company's Fremont, California, production factory in the middle of a coronavirus pandemic. The report initially came from The Washington Post. In a blog post, Tesla dubbed the reports as "fundamentally untrue", stating that "the employees quoted in recent stories are still employed with Tesla and we have offered them work multiple times". "All we have asked is that our employees talk to us and provide us the details of their own concern so we can do what we can to help find a solution," Tesla penned in its blog post.

After weeks of closure, Tesla re-opened its Fremont production facility in May amid a public spat, spearheaded by CEO Elon Musk, with local authorities. In order to help curtail the coronavirus, Tesla instituted protective measures at the facility. According to Tesla, its protective measures me…

Spotify Set For Russia Launch

Music streaming service Spotify is set for a foray into a major foreign market, this time, into Russia, as first reported by music news site Music Business Worldwide (MBW). MBW reports Spotify will launch in Russia on the 15th of July and will likely partner with local mobile network provider MTS for its launch. A Russia launch would represent Spotify's first major global expansion in a 16-month period, the last being a launch in India in February of last year. Russia is a big internet market that's home to about 144 million people, including more than 95 million smartphone users.

According to stats from the International Federation of the Phonographic Industry (IFPI), Russia was the fastest-growing music market in 2019, with a 50.3 percent year-on-year revenue increase. Spotify apparently wants to capitalize on this growth. "We've talked about both Russia and South Korea as the markets we want to be in and nothing has changed there," Spotify CEO Daniel Ek is kn…

Intel Buys Into Reliance Jio

Intel Capital, the venture capital arm of chip giant Intel, has joined the long list of investors that have recently ponied up sizeable amounts for stakes in Reliance Jio, the telecoms arm of Indian conglomerate Reliance Industries. Intel Capital has agreed to invest $253 million in exchange for a 0.39% stake, valuing Reliance Jio at $65 billion, the same valuation that many investors bought into the company at. In total, Reliance Jio has closed roughly $15 billion in funding in the span of a few months, that amount anchored by a $5.7 billion investment from Facebook.

"Intel is a true industry leader, working towards creating world-changing technology and innovations. Intel Capital has an outstanding record of being a valuable partner for leading technology companies globally. We are therefore excited to work together with Intel to advance India’s capabilities in cutting-edge technologies that will empower all sectors of our economy and improve the quality of life of 1.3 billion…